Different Thinking: Creative Strategies for Developing the Innovative Business

Different Thinking: Creative Strategies for Developing the Innovative Business by Anja Foerster & Peter Kreuz


ISBN
9780749453909
Published
Released
03 / 08 / 2009
Binding
Paperback
Pages
208
Dimensions
158 x 235 x 15mm

Different Thinking presents practical tools and strategies your company can use to help you drastically increase productivity and earning power. The authors show you how you can question your strategies, create new markets, give your products a radical makeover, and invent innovative new price and profit models to give you a competitive advantage over your rivals. To illustrate the theory, there are international examples from a broad spectrum of industries, from Apple, Virgin and easy Group to Daimler-Chrysler, McDonald's and Washington Mutual Bank, which show how taking such innovative approaches has worked in practice.
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