152 x 233 x 15mm
Seven Breakthrough Strategies for Surviving in the Web Economy
In 'Digital Darwinism', Evan I Schwartz provides an unprecedented look inside the highly competitive world of e-commerce, and distils seven Web strategies that businesses need to follow in order to survive in what is fast becoming a multi-trillion dollar online marketplace.
Using entertaining, in-depth case studies of companies that have used surprising strategies to win customer loyalty and turn a profit, Schwartz explores why Web-based businesses succeed or fail, and shows why more traditional businesses need to evolve along with the Web. Drawing lessons from well-known consumer ventures such as Priceline and E*Trade, as well as business-to-business start-ups such as Instill and Band-X, Schwartz defines the pressing issues for all companies, such as on-line branding, making the most of your marketing affiliates, and most importantly - how to integrate Web commerce with every aspect of your business.
With its cutting-edge analysis and concrete advice 'Digital Darwinism' is a must-have resource for anyone who hopes to succeed in the new Web economy.