146 x 205 x 20mm
For executives, managers, entrepreneurs, BD74 and investors, here is an A-to-Z guide to all aspects of breaking into, and expanding, one’s business opportunities in the People’s Republic of China.
It’s common knowledge that China has the fastest growing economy in the world. What is not common knowledge is exactly how Western companies can gain a foothold and increase their profi ts by doing business inside this next great superpower. Now, respected business journalist Ted Plafker has written a fully detailed, yet user-friendly handbook on how individuals and companies can succeed in this challenging and often confusing environment.
Sections include: Pinpointing the Top Emerging Markets: A look at promising sectors such as agriculture, automotive, biotech, financial services, media, retail; Laws, Rules and Regulations: A how-to guide to China’s complicated and ever-shifting legal scape; Understanding Cultural Differences: Vital topics include ‘Basic Communication’, ‘Talking Politics’, ‘The Little Things’ and more; and Sales and Marketing: How to promote and move products and services to Chinese consumers.