ValueAmerica.com was supposed to do for e-commerce what Wal-Mart did for retail: blow the competition out of the water. Led by Craig Winn, a marketing dynamo of rare vision and creativity, the company also had serious backing from power-players like Microsoft co-founder Paul Allen and FedEx chairman Fred Smith. It was the "marketplace for the new millennium", destined for overwhelming success.
Yet within a year of launch the company had haemorrhaged over $200 million. As Senior V-P of Communications for ValueAmerica.com, J David Kuo was in the thick of it as fateful decisions were being made: he shared the excitement, the greed, the sense that the future was theirs for the taking.
This book is the brilliantly accessible, hilarious and humbling story of ValueAmerica's spectacular fall from grace, and is destined to become the first classic Internet business book - a Liar's Poker for the online generation.