165 x 245 x 25mm
How to Keep Customers Coming Back to Your Website
Companies are learning that keeping customers on their website - when competitors are only a click away - is the key to success. However, the rules of e-loyalty are very different from those for brick and mortar businesses, and learning them on your own can be painful, frustrating, and costly. Ellen Reid Smith has helped many industry leaders, including Hewlett-Packard, Hasbro, Budget Rent A Car and Datek.com, move from merely acquiring customers to retaining customers by creating the critical "site stickiness" needed to convert customers into evangelists and browsers into buyers.
The book offers a step-by-step guide for developing an e-loyalty strategy, based on proven retention strategies, taking you through the critical success factors in creating and managing an effective implementation plan.