E-mail Marketing For Dummies provides a trusted source of information on proven strategies for launching and conducting an effective e-mail marketing campaign designed to drive sales and enhance product/brand reputation. Author John Arnold is a highly experienced e-mail marketing guru. The book covers:
Building a list
Determining proper format and frequency
Creating an effective message
Getting your message to the inbox
Tracking results
Working with new e-mail technologies - mobile devices, etc.
Steering clear of spam techniques
