Email Marketing By The Numbers

How to Use the World's Greatest Marketing Tool to Take Any Organization to the Next Level.

E-mail is one of the greatest, most revolutionary marketing tools ever invented. Unfortunately, most businesses have no idea of its full potential-they think e-mail is nothing more than an electronic version of their normal marketing materials, such as newsletters. In 'E-Mail Marketing By The Numbers', Chris Baggott reveals the e-mail marketing tactics used by some of the biggest and most successful companies-and he shows small and mid-sized business owners how to level the playing field by applying those same techniques-at very low cost-to their marketing efforts.