Though entrepreneurs understand the 'mechanics' of running a business (how to) they don't always understand the fundamentals which ultimately decide success or failure. Through his own experiences and conversations with 100's of successful people, Neil Francis concludes that a route to success is about understanding and answering what he calls the 'why' questions. Each chapter starts with a 'why' question and focuses on the 'fundamentals' required for successful and sustainable entrepreneurship such as purpose, innovation, love, desire, failure and luck. These very 'human' stories, combined with the author's own unique experiences help to illustrate the core fundamentals of successful entrepreneurship. With an achievable and practical roadmap to success, The Entrepreneur's Book is a unique and important book which will benefit aspiring entrepreneurs and those who are already 'in business'. AUTHOR: Neil Francis is the author of two books ' The Entrepreneur's Book' and 'Changing Course'. Neil has also many years' experience as a CEO, chairman and director. He is currently the chairman of a digital agency, director of two internet companies, director of a social enterprise and a consultancy practice. He has worked with some of the biggest brands in the world and numerous SME's. He has founded businesses, grown them, secured external investments and for some, sold them. And, last but definitely least, he is a golf caddie! SELLING POINTS: . Discover, explore and understand the fundamentals that are required for success as an entrepreneur . Outlines a unique perspective on what it means to become a successful entrepreneur . Contains insights that will guide and inspire readers to achieve successful and sustainable entrepreneurship . Discover, explore and understand the answers to fundamental 'why' questions
