The Essential Principles of Graphic Design is a one-stop resource for students and beginners - a primer on the rich variety of opportunities available to designers working today, and an entertaining foundation course. Structured around three progressive sections - Essential Principles, Principles of the Creative Process, and Principles within Disciplines - it provides a thorough grounding in designing and producing original work. Engaging essays and case studies from a roll-call of big name designers cover all areas of graphic design. Sharing the knowledge gained from their own practical experience, they offer unexpected gems along with solid practical guidance - all of it sound advice.
