Focus. The Future of Your Company Depends On It.
IBM had $65 billion in revenues and was still losing money. PepsiCo has almost twice the sales and assets of Coca-Cola, but its stock is worth less than half. What is their problem, shared by hundreds of other businesses worldwide?
'Focus' has the answer. With practical, no-nonsense advice, Al Ries guides managers back on track and explains why companies that focus on core products and get rid of extraneous, resource-wasting areas are the most successful.
With hard examples from a wide variety of industries, Ries analyses corporations that are focused, and many that are not. He predicts the kind of corporate thinking that is destined to fail, and looks at companies such as Volvo, Blockbuster, Federal Express, American Express, and many more.
