Fools Rush In Steve Case Jerry

Fools Rush In Steve Case Jerry by Nina Munk


Authors
Nina Munk
ISBN
9780060540357
Published
Released
01 / 02 / 2005
Binding
Paperback
Pages
374
Dimensions
145 x 222mm

Every era has its merger; every era has its story. For the New Media age it was an even bigger disaster: the AOL-Time Warner deal.

At the time AOL and Time Warner were considered a matchless combination of old media content and new media distribution. But very soon after the deal was announced things started to go bad - and then from bad to worse. Less than four years after the deal was announced, every significant figure in the deal -save the politically astute Richard Parsons - has left the company, along with scores of others. Nearly a $100 billion was written off and a stock that once traded at $100 now trades near $10.

What happened? Where did it all go wrong? In this deeply sourced and deftly written book, Nina Munk gives us a window into the minds of two of the oddest men to ever run billion-dollar empires. Steve Case, the boy wonder who built AOL one free floppy disk at a time, was searching for a way out of the New Economy. Meanwhile Jerry Levin, who'd made his reputation as a visionary when he put HBO on satellite distribution, was searching for a monumental deal. These two men, more interested in their place in history than their personal fortunes, each thought they were out-smarting the other.
March Book Frenzy (Online Only)
22.36
RRP: $27.95
20% off RRP


This product is unable to be ordered online. Please check in-store availability.
Instore Price: $27.95
Enter your Postcode or Suburb to view availability and delivery times.

You might also like

Presentations Secrets
12.99
6.99
46% Off
Negotiating Secrets
12.99
6.99
46% Off
The First 90 Days
49.99
39.99
20% Off

RRP refers to the Recommended Retail Price as set out by the original publisher at time of release.
The RRP set by overseas publishers may vary to those set by local publishers due to exchange rates and shipping costs.
Due to our competitive pricing, we may have not sold all products at their original RRP.