Dimensions
154 x 227 x 19mm
Getting invited back for a second interaction with potential prospects and customers is getting harder and harder. "Send me the figures", "submit your proposal and we'll look it over", "I'll have my people get back to you", "we'll check out your web site and call you if we're interested" or, "call me in three months" are just some of the more popular excuses that salespeople are hearing from would-be customers.
In this new world economy, the person with the most unique and memorable selling proposition wins. This three-part book is "theory-less". In the practical feet-in-the-street style that Parinello's followers love, you'll immediately learn all of the how-to's of getting the second appointment and performing what the author describes as a "two-call close".
