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    Giants Of Enterprise: Seven Business Innovators And The Empires They Built

    By: Richard S Tedlow

    Date Released

    Out of Print

    The pre-eminent business historian of our time, Richard Tedlow, examines seven great CEOs who successfully managed cutting-edge technology and formed enduring corporate empires.

    With the depth and clarity of a master, Tedlow illuminates the minds, lives and strategies behind the legendary successes of our times:
    - George Eastman and his invention of the Kodak camera
    - Thomas Watson of IBM
    - Henry Ford and his automobile
    - Charles Revson and his use of television advertising to drive massive sales for Revlon
    - Robert N Noyce, co-inventor of the integrated circuit and founder of Intel
    - Andrew Carnegie and his steel empire
    - Sam Walton and his unprecedented retail machine, Wal-Mart

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