Dimensions
135 x 203 x 32mm
The pre-eminent business historian of our time, Richard S Tedlow, examines seven great CEOs who successfully managed cutting-edge technology and formed enduring corporate empires.
With the depth and clarity of a master, Tedlow illuminates the minds, lives and strategies behind the legendary successes of our times:
- George Eastman and his invention of the Kodak camera;
- Thomas Watson of IBM;
- Henry Ford and his automobile;
- Charles Revson and his use of television advertising to drive massive sales for Revlon;
- Robert N Noyce, co-inventor of the integrated circuit and founder of Intel;
- Andrew Carnegie and his steel empire;
- Sam Walton and his unprecedented retail machine, Wal-Mart.
