Global Diversity: Winning Customers And Engaging Employees Within World Markets

Global Diversity: Winning Customers And Engaging Employees Within World Markets by Ernie Gundling & Anita Zanchettin


ISBN
9781904838098
Published
Binding
Hardcover
Pages
300
Dimensions
159 x 236mm

Managing global business requires that leaders and managers fully understand the differences that exist within countries as well as between then. To succeed in China knowledge of the local culture is essential. But what culture? The most successful business strategies rely on embracing the depth and breadth of diversity in local cusotmers, employees and suppliers.
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