GQ Cool

Cool. Since jazz musicians coined it in the 40s, and 'West Side Story' refined it in the 50s, no word has better expressed our post-war aspirations. Forget being clever, rich or beautiful. If you have cool - that mysterious "something" - then nothing can stand in your way.

For more than ten years GQ magazine has been the bible of male cool. It is aimed at those to whom cool matters most - twenty and thirty-something men with a pound or two in their pocket who want to pluck the pearl out of the world's oyster.

'GQ Cool' shows those who in the last ten years have defined cool in the pages of the style bible - sportsman, actors and musicians, the established and the upstarts, like David Bowie, David Beckham, Ewan McGregor, Alec Baldwin, Harrison Ford - and those who portray it - photographers like Lindbergh and Donovan.