Heal's Posters: Advertising Modernism

Heal's Posters: Advertising Modernism by Ruth Artmonsky


ISBN
9780993587894
Published
Binding
Paperback
Pages
124
Dimensions
215 x 175mm

A survey by Nicklaus Pevsner in the 1930s estimated that some 80-90% of manufactured goods in England were shoddy and poorly designed. When it came to furniture only a handful of manufacturers would have escaped such condemnation. Prime among these was Heals of Tottenham Court Road - manufacturer, retailer, and, with its top floor Mansard Gallery, the Mecca for Home Counties cognoscenti of 'modernism'. Most furniture manufacturers advertised their wares in the press but Heal's was a rare exception in the industry in its use of posters.

Heal's posters not only relay the saga of a pioneering enterprise but provide a shorthand history of what was happening in the design and retailing of furniture and furnishings in Britain in the 20th century.
May Book Frenzy (Online Only)
19.99
RRP: $24.99
20% off RRP


This product is unable to be ordered online. Please check in-store availability.
Instore Price: $24.99
Enter your Postcode or Suburb to view availability and delivery times.

Other Titles by Ruth Artmonsky


You might also like

Street Art
39.99
31.99
20% Off
Humanise
29.99
23.99
20% Off
Identity Designed
79.99
63.99
20% Off
NEW RETRO 20th Anniversary Edition
59.99
47.99
20% Off
Rave Art
39.99
31.99
20% Off
Fluid
65.00
52.00
20% Off
From Eastern Europe
24.99
19.99
20% Off
From Scandinavia
24.99
19.99
20% Off
From Japan
24.99
19.99
20% Off
Return to Pretty
70.00
56.00
20% Off
Colour Clash
39.99
31.99
20% Off
The Design Book
by Editors Phaidon
35.00
28.00
20% Off
From Africa
24.99
19.99
20% Off
Virgin By Design
80.00
64.00
20% Off
Islamic Geometric Patterns
35.00
28.00
20% Off

RRP refers to the Recommended Retail Price as set out by the original publisher at time of release.
The RRP set by overseas publishers may vary to those set by local publishers due to exchange rates and shipping costs.
Due to our competitive pricing, we may have not sold all products at their original RRP.