Dimensions
152 x 229 x 16mm
Detailing the rivalries between the male tennis stars of the time, this book pays particular attention to Bjorn Borg, the ice-cool Swede who became tennis's sex symbol, and the young, hotheaded John McEnroe, whose disruptive behaviour on court served to entertain audiences as well as rattle opponents.
Originally loathed by fans for his confrontational and ungentlemanly conduct, McEnroe became one of the greatest tennis players of all time and is a popular sports commentator today, most recently commentating at the 2012 Australian Open.
Releasing between Wimbledon and the US Open, this book argues that tennis was also responsible for a boom in personality-based sports marketing, paving the way for today's professional sports stars for whom big-money sponsorship is now a given.
This is the perfect read for tennis fans, those interested in the history of sport, and anyone wanting to explore the lives and careers of the charismatic young players who were responsible for bringing tennis to a new level of international popularity.
