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Hotel-Marketing

Hotel-Marketing by Klaus Barth


Authors
Klaus Barth
ISBN
9783409236812
Published
Binding
Paperback
Pages
360
Dimensions
170 x 244mm

Das Buch liefert eine an den speziellen Erfordernissen der Hotellerie orientierte Marketing-Konzeption. Die 2. Auflage wurde u.a. um Aspekte der Preispolitik, des Beschwerdemanagements und der Kundenzufriedenheitsmessung erganzt.
Boxing Day Book Frenzy 2026
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