How Behavior Spreads by Damon Centola


ISBN
9780691202426
Published
Binding
Paperback
Pages
312
Dimensions
156 x 235mm

A new, counterintuitive theory for how social networks influence the spread of behavior

New social movements, technologies, and public-health initiatives often struggle to take off, yet many diseases disperse rapidly without issue. Can the lessons learned from the viral diffusion of diseases improve the spread of beneficial behaviors and innovat
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