How Star Wars Conquered the Universe: The Past, Present, and Future of a Multibillion Dollar Franchise

How Star Wars Conquered the Universe: The Past, Present, and Future of a Multibillion Dollar Franchise by Chris Taylor


ISBN
9781784970598
Published
Released
01 / 12 / 2015
Binding
Paperback
Pages
496
Dimensions
153 x 234mm

Forty years and $37 billion later, on the eve of EPISODE VII, the first complete history of STAR WARS - from Lucas's early drafts to the present day.

Why do most people know what an Ewok is, even if they haven't seen Return of the Jedi? How have Star Wars action figures come to outnumber human beings? How did 'Jedi' become an officially recognised religion? When did the films' merchandising revenue manage to rival the GDP of a small country?

Tracing the birth, death and rebirth of the epic universe built by George Lucas and hundreds of writers, artists, producers, and marketers, Chris Taylor jousts with modern-day Jedi, tinkers with droid builders, and gets inside Boba Fett's helmet, all to find out how STAR WARS has attracted and inspired so many fans for so long.
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