127 x 210 x 25mm
Lou Gerstner & the Business Turnaround of the Decade
When Lou Gerstner, a high-tech neophyte, took the helm at IBM in 1993, the company was in a death spiral, with a three-year loss of nearly $16 billion. Six years later, Big Blue was back with an increased market share, plenty of cash and its highest stock prices ever.
This is the inside story of the greatest comeback in business history and the man who made it happen. It is a fast-paced, fascinating and balanced behind-the-scenes look at a remarkable company and its enigmatic manager, both of whom stand at the forefront of the high-tech industry. It follows IBM into the 21st century and lays out the challenges it faces in the future.