Dimensions
160 x 235 x 21mm
How to Transform Your Ideas Into Tomorrow's Innovations
This book blows the lid off the so-called "idea gurus" by demystifying the creation of great new innovations. It offers readers a way to look at their company's existing products and services in order to transform them into new ideas.
Well-known and respected authors Steve Rivkin and Fraser Seitel take readers into 'Idea-Wise', a place where innovation is born from existing ideas transformed and manipulated in inventive ways to produce new products and business solutions.
Examples of methods outlined include: What can you combine with an existing idea? What can you adapt? How can you put a product to other uses? What can you eliminate? . . . and much more.
