Identity Is Destiny by Lawrence D Ackerman


ISBN
9781576750681
Published
Binding
Hardcover
Pages
240
Dimensions
64 x 95 x 8mm

Corporate identity has long been defined by brand names, graphic images, and advertising slogans. This book reveals that the true nature of corporate identity contains the secrets to creating value which drive the success of corporations. When a corporation's identity is secured, organisations are better able to make acquisitions that fulfill their promise; recruit employees who flourish in the corporate environment; and develop a product mix that meets customer needs.

This book defines corporate identity and provides a blueprint for image discovery and decision-making. It details the dynamic "Law of Identity", showing managers how to maximise the value their organisations create for customers, employees, and shareholders.
EOFY 2025 Book Frenzy
42.46
RRP: $49.95
15% off RRP


This product is unable to be ordered online. Please check in-store availability.
Instore Price: $49.95
Enter your Postcode or Suburb to view availability and delivery times.

You might also like

Leaders Eat Last
24.99
21.24
15% Off
The Infinite Game
29.99
25.49
15% Off
Leading
24.99
21.24
15% Off
Blindspotting
36.99
29.99
19% Off
Managing People
16.99
14.44
15% Off
Together Is Better
29.99
25.49
15% Off
Project Management
16.99
14.44
15% Off

RRP refers to the Recommended Retail Price as set out by the original publisher at time of release.
The RRP set by overseas publishers may vary to those set by local publishers due to exchange rates and shipping costs.
Due to our competitive pricing, we may have not sold all products at their original RRP.