Illuminate: Ignite Change Through Speeches, Stories, Ceremonies and Symbols

To envision the future is one thing; getting others to go there with you is another.

Illuminate will equip you with the same communication tools that great leaders like Steve Jobs, Howard Schultz, and Dr. Martin Luther King Jr. used to move people. Duarte and Sanchez lay out a plan to help you lead people through the five stages of transformation using speeches, stories, ceremonies, and symbols.

This visual and accessible communication guidebook will show you how Apple, Starbucks, IBM and others have mobilized people to embrace bold changes. By harnessing the power of persuasive communication you, too, can turn your idea into a movement.