For the promotion of products and services in the stores, it is important to harmonize the design of products, packaging, shop interiors and various graphic tools. This book showcases successful examples of on-site promotions, such as an unique product package used effectively as a promotional tool on display; a useful display tool for a limited space, display examples which show the harmonization among packaging, shop interior and in-store promotional graphics, a creative point-of-sale tool which stands out among others. This book is a perfect resource for designers and marketing professionals. Although graphics presented are designed and produced in Japan, global brands’ such as Nokia, Camel, Star Alliance included.
