Inside the Competitor's Mindset

Inside the Competitor's Mindset by John Horn

John Horn

When it comes to competitive strategy, knowing what your competition is doing is good; understanding why they do what they do and predicting what they are going to do next is best.

Leading companies invest a lot of resources into competitive intelligence, so why are they still caught off guard by the actions and reactions of their competitors?

In Inside the Competitor's Mindset, John Horn shares proven techniques to help businesses think like the competition and understand why they act the way they do. The keys to unlocking this mindset are cognitive empathy and a strategic approach to competitive insight that focuses on the "why" of a competitor's move, and not just on "what happened."

Inside the Competitor's Mindset presents a systematic approach to competitive intelligence that starts with three frameworks to get inside the competitor's mindset, predict their reactions to your moves, and assess whether the competition is getting ready for a spontaneous move of their own. Horn also demonstrates the importance of collecting forward-looking, predictive data; explains how to use war games, Black Hat exercises, mock negotiations, and premortems to build competitive insight; and makes the case for creating a dedicated competitive insight function within the organization.

When every move matters, staying a step ahead of the competition is critical. Inside the Competitor's Mindset prepares leaders from any industry to be ready when it is time to act (and react) in the competitive market.

Reading this book will empower you to
. learn where to look for competitive insights, regardless of your industry, whether you (or your competitors) are a public or private company;
. anticipate how competitors will react to moves you make, and whether they are about to make a bold first move;
. apply lessons from archaeologists, paleontologists, NICU nurses, and homicide detectives to better gather and analyze information when you can't ask direct questions;
. design and operate strategic exercises to gain competitive insight; and
. build up a competitive insight function within your organization.
Mothers Day Catalogue 2024 x Book Frenzy
RRP: $82.00
20% off RRP

This product is unable to be ordered online. Please check in-store availability.
Instore Price: $82
Enter your Postcode or Suburb to view availability and delivery times.

Other Titles by John Horn

You might also like

Leaders Eat Last
20% Off
Extreme Ownership
20% Off
Trump The Art Of The Deal
20% Off
Head And Heart
20% Off
How Successful People Lead
20% Off
20% Off
Leadership Secrets
46% Off

RRP refers to the Recommended Retail Price as set out by the original publisher at time of release.
The RRP set by overseas publishers may vary to those set by local publishers due to exchange rates and shipping costs.
Due to our competitive pricing, we may have not sold all products at their original RRP.