As photography becomes a highly accessible and essential aspect of daily life, social media platforms like Instagram rise to meet that demand, and with it, a new crop of photographers. Set design and art direction are the helping hands of product photography, producing eye-popping and stylised visuals. Every detail is important: the setting, the editing, the composition, the framing, the lighting and more - and accompanying with them are new aesthetical concepts or trends that rise and fall, but nonetheless are bold and memorable.
Product Appeal not only includes those top tips seeked by everyone - it analyses them and how they play into the shaping of a new generation of product photography and art direction. Included are interviews with expert photographers and "Instagrammers" around the world, pitching in their voices on what it means for product art direction in the age of social media.