Iron Fists: Branding the 20th Century Totalitarian State

Iron Fists: Branding the 20th Century Totalitarian State by Steven Heller


ISBN
9780714861098
Published
Released
01 / 03 / 2011
Binding
Paperback
Pages
224
Dimensions
250 x 290 x 26mm

'Iron Fists: Branding the 20th-Century Totalitarian State' is the first illustrated survey of the propaganda art, graphics, and artifacts created by the totalitarian governments of Nazi Germany, Fascist Italy, the USSR, and Communist China. The iconography produced by these regimes is universally recognized as their 'brands': the swastika and aggressive typography of Hitler's Germany, Mussolini's streamlined Futurist posters and stylish Black Shirt uniforms, the stolid Social Realism of Stalin's USSR, and Mao's Little Red Book and kitschy ceramic figurines from the Cultural Revolution.Written by the eminent designer and design historian Steven Heller, who has long collected two and three-dimensional examples from this period, 'Iron Fists' focuses on graphic materials such as typefaces, logos, posters, advertisements, children's books, flags, and medals. As Heller explains, Mussolini fancied himself an art director and the Nazis had a sophisticated graphic program, featuring Hitler as 'logo,' that is remarkably similar to modern corporate identity systems. Heller also explores the meaning of color systems (each dictatorship had a distinctive palette), the development of regime-sp
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