ISE Business Research Methods

The new edition of Business Research Methods reflects a thoughtful revision of a market standard. Students and professors will find thorough, current coverage of all business research topics presented with a balance of theory and practical application. The authors use managerial decision-making as the text's key theme, providing the content and structure to ensure students' grasp of the business research function. Business Research Methods encourages and supports the completion of an in-depth business research project, if desired, by the instructor.