It's a Jungle Out There

'The inside story of managing and marketing the AFL's biggest superstars.'

Ricky Nixon is the highest profile sports agent in the country, responsible for managing and marketing some of the biggest names in AFL - Ablett, Carey, Cousins, Dunstall, Richardson, Riewoldt, Hird, Modra, to name but a few. Almost single-handedly he has revolutionised the way players are represented and remunerated, bringing in the best of modern marketing and management techniques from the US and adapting them to local conditions - often in the face of opposition from the game's conservative vested interests.

It's a Jungle Out There is Ricky's story. From his early playing days, to starting out as an agent and now his ongoing success, this is a candid and fascinating account of the normally behind-the-scenes world of player management. Along with his own insights into the game, its big names and future directions, it takes us deep into Ricky's AFL jungle - a place full of huge stars, huge deals, huge headlines and huge headaches.