How to Use Speed as a Competitive Took in Business.
Why is AOL one of the most profitable tech companies in the world, swallowing up other companies at an alarming rate, while Prodigy and Compuserve are just memories? How did Hotmail vault from being a cool idea to being worth $400 million in the eyes of Microsoft in the space of twenty-four months? What propelled Charles Schwab from having merely four stockbrokers trading at a single table to becoming the world's largest financial services firm?
Revolutionary consultants Jason Jennings and Laurence Haughton reveal the key strategy that has enabled all of these successful companies to surge to the forefront of their industries and to stay always one step ahead of the competition, despite the rapidly changing economic circumstances of our times.
Based on extensive research and interviews, this book contains all the secrets and tactics used by some of the fastest business people to achieve great success in their fields - at dizzying speed.
In this engaging an informative guide, you will learn how to:
- Think fast by anticipating and spotting trends
- Make fast decisions by applying rules and reassessing strategies
- Get to market fast by exploiting your advantages and institutionalising innovation
- Stay fast by remaining flexible and staying close to the customer
Jennings and Haughton have seen these methods tried, tested and proven by the dominant leaders in various international industries. If you truly want to think more quickly and act faster, all the information is here. You'll find real-life lessons from the swiftest business people and companies in the world on how to become faster than anyone else in today's ever-changing business world.
