Dimensions
135 x 203 x 18mm
'Essential Wisdom from the Twentieth Century's Greatest Entrepreneurs.'
"In 1928' Walt Disney thought himself a fool. We all know Mickey Mouse' but did you know that Walt's masterpiece was supposed to be 'Oswald the bunny?' Walt kicked himself hard because he had naively signed away the rights to his rabbit cartoon. He spent the rest of his life proving that CEOs must protect and promote their assets at all costs. He did such a good job promoting that in 1959 Nikita Khrushchev flailed at his aides for scheduling a meeting with Nixon instead of going to Disneyland." -from LASTING LESSONS FROM THE CORNER OFFICE
Today our headlines blare about corporate theft' CEO over-compensation' and underperformance. But before CEOs were known for bullying and cheating' they were known for pushing their companies to the pinnacle through their intellect' creativity and judgment. In LASTING LESSONS FROM THE CORNER OFFICE' Todd Buchholz profiles these leaders so that we can learn from them. The featured CEOs were not candidates for sainthood. Many of them knew "god" only as a prefix to "-dammit." But they were devoted to their businesses' not just to their egos and their personal bank accounts and yachts.
Readers have a hunger to learn more about CEOs who do things right and can hold onto their jobs during challenging times. Even today' more people know that Bill Gates heads Microsoft than that Alberto Gonzales is the Attorney General or Chris Mihm is the center for the L.A. Lakers. But while many books have been written by and about CEOs' very few have tried to explore how their management and entrepreneurial secrets can help businesses and investors today.
Featured CEOs include:
Sam Walton (Wal-Mart)
Akio Morita (Sony)
Ray Kroc (McDonald's)
A.P. Gianini (Bank of America)
Walt Disney
And others
LASTING LESSONS FROM THE CORNER OFFICE both illuminates and delights with its insightful' colorful portrayals of great business leaders. Businesspeople and general readers alike will flock to this latest work from one of the country's foremost business thinkers and writers.
