Letraset by Adrian Shaughnessy


ISBN
9780995666443
Published
Binding
Hardcover
Pages
312
Dimensions
220 x 320mm

Letraset: The DIY Typography Revolution is the first comprehensive history of Letraset, the rubdown lettering system that revolutionised typographic expression.

The book tells the Letraset story from its early days as a difficult-to-use wet system, to its glory years as the first truly democratic alternative to professional typesetting.

The book also looks at Letraset's present-day revival amongst a new set of admirers who recognise the typographic excellence of the system's typefaces.

The book comes with a gatefold Letraset timeline. It has an introduction by Malcolm Garrett, and features in-depth interviews with Mr Bingo, Erik Brandt, Aaron Marcus, David Quay, Dan Rhatigan, Freda Sack, Andy Stevens and Jon Wozencroft.

Essays by Colin Brignall, Dave Farey and Mike Daines - all key members of the Letraset team - provide expert insight into the rise of Letraset as a typographic and commercial powerhouse. A central essay by Adrian Shaughnessy examines the typographic and cultural impact of the system.

The book's design is by the Spin team of Tony Brook and Claudia Klat. It uses many rare specimens from Letraset's past - catalogues, press ads, mailers, storage units, and of course, sheets of classic Letraset typefaces.
110.00

This product is unable to be ordered online. Please check in-store availability.


Enter your Postcode or Suburb to view availability and delivery times.

Other Titles by Adrian Shaughnessy


You might also like

Logos that Last
69.99
69.99
_% Off

RRP refers to the Recommended Retail Price as set out by the original publisher at time of release.
The RRP set by overseas publishers may vary to those set by local publishers due to exchange rates and shipping costs.
Due to our competitive pricing, we may have not sold all products at their original RRP.