Logos And No Gos

How to Understand and Get the Most from Your Brand IP.

Intellectual property is one of the most valuable assets of all brand owners, and separates them from their competition in local, national and global markets. Damage to brands can have a deadly impact on a company's bottom line. Despite this, few brand owners really understand how to identify, get maximum value from and properly protect their IP rights.

Covering all aspects of rights protection in business - including copyright, designs trade marks, database right and domain names - 'Logos And No Gos' is your complete guide for negotiating the minefield of IP in business. With the help of expert Geoff Steward, you will learn how to design and implement a strategy to fully protect your brand rights - and avoid inadvertently infringing those of others.

'Logos And No Gos' is a plain English guide to identifying and managing the IP in brands. It's all you need to understand and make the most of:
- Trade marks
- Copyright
- Database rights
- Designs
- Domain names
- Employment contracts
- Contractors
- Licensing
- Assignments
- Franchising