Luxury Strategy by Jean Noel Kapferer


ISBN
9780749464912
Published
Released
01 / 11 / 2012
Binding
Hardcover
Dimensions
166 x 241 x 30mm

Deconstruct the marketing of the most successful luxury goods brands and companies to reveal the unique and often paradoxical 'anti-laws' of successful luxury brand management, with this ground-breaking book.
91.99


This product is unable to be ordered online. Please check in-store availability.
Luxury Strategy is Out of Print

You might also like

Traffic Secrets
29.99
29.99
_% Off
Selling Secrets
12.99
6.99
46% Off
The 1Page Marketing Plan
29.99
29.99
_% Off
Marketing Secrets
12.99
6.99
46% Off

RRP refers to the Recommended Retail Price as set out by the original publisher at time of release.
The RRP set by overseas publishers may vary to those set by local publishers due to exchange rates and shipping costs.
Due to our competitive pricing, we may have not sold all products at their original RRP.