The Money, Egos and Infighting Behind the World's Richest Football Club
Manchester United, Britain's best supported club, and possibly the world's most famous football club, is now also one of the world's most profitable sporting organisations. The original intention of the stock market flotation of 1991 was to raise the $10 million-plus required to build a new spectator stand. Instead CEO Martin Edwards took the opportunity to turn the club into the meanest marketing operation in European sport, by exploiting the brand name of Manchester United FC.
This book examines the incredible business success of the club. It reveals how United so transformed itself that it is now virtually in a league of its own, on and off the pitch. The book is as much about the recent transformation of Manchester United into a money-making machine as it is about football in general and the money which has poured into the game in the past five years. It includes the inside story of the highly controversial BSkyB bid as well as the infighting and ego clashes that have been part of the extraordinary rise of United.
