Dimensions
130 x 200 x 8mm
Third Edition.
With work pressures mounting and information overload, do you find it hard to develop your skills? Whether you are new to a subject, or need to brush up on your existing knowledge, the 'In A Week' guides make it as easy as possible for you by breaking down subjects into simple steps that can be learnt in just one week.
This book covers the following:
- Definition of marketing
- The marketing decision process
- The target market
- Customer needs, wants and desires
- Marketing strategy and marketing mix
- Your marketing checklist
