The Grateful Dead-rock legends, marketing pioneers
The Grateful Dead broke almost every rule in the music industry
book. They encouraged their fans to record shows and trade tapes;
they built a mailing list and sold concert tickets directly to
fans; and they built their business model on live concerts, not
album sales. By cultivating a dedicated, active community,
collaborating with their audience to co-create the Deadhead
lifestyle, and giving away "freemium" content, the Dead pioneered
many social media and inbound marketing concepts successfully used
by businesses across all industries today.
Written by marketing gurus and lifelong Deadheads David Meerman
Scott and Brian Halligan, Marketing Lessons from the Grateful
Dead gives you key innovations from the Dead's approach you can
apply to your business. Find out how to make your fans equal
partners in your journey, "lose control" to win, create passionate
loyalty, and experience the kind of marketing gains that will not
fade away!
