Marketing Plans 7E - How to Prepare Them, How to Use Them

Marketing Plans 7E - How to Prepare Them, How to  Use Them by Malcolm McDonald & Hugh Wilson
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-+
$82.95
 
 


ISBN
9780470669976
Date Released
Binding
Paperback
Pages
480
 

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Other Titles by Malcolm McDonald & Hugh Wilson

Description
Information
Marketing Plans, Seventh Edition presents a practical, no-nonsense style and approach that helps and encourages practicing managers with the difficult task of marketing planning. This helpful text illustrates the process of preparing a marketing plan, how to manage that process, and how to put the plan in action. The new edition has been thoroughly updated with contemporary thinking and includes new information on multi-channel integration and other new electronic routes to market. All case material and examples have also been revised.
ISBN:
9780470669976
Publication Date:
01 / 03 / 2011
Pages:
480

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