Marketing That Works

Marketing That Works by Lodish & Morgan

By: Lodish & Morgan

$44.95
 
 
ISBN
9780132390750
Date Released
Binding
Paperback
Pages
256
 

Out of Print

Description
Information
How entrepreneurial marketing can add sustainable value to any sized company.

The Entrepreneurial Marketing techniques, concepts, and methods the authors provide will help a venture make more money - extraordinary money - on a sustainable basis. The reader will be able to position and target their product/service offering to leverage their firm's distinctive competitive advantages, and make companies not only more effective in their marketing, but more efficient than their competition as well. The book begins by explaining the concepts of segmentation, positioning, targeted marketing, new product development, pricing, and distribution, all from the standpoint of an entrepreneurial marketer. It then goes on explain how to create marketing efforts that will have greater impact, including relationship and brand management.
ISBN:
9780132390750
Publication Date:
04 / 06 / 2007
Pages:
256

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