Saul Austerlitz's fascinating book tells the history of the music video, delving into its origins, function, stars, motifs, genres, conventions, and masterpieces
Picture yourself in a darkened movie theatre, or soothed by the pleasing glow of a television screen. You are watching as a history of the moving image unfolds onscreen, but this history will not take note of D.W. Griffith or Jean Renoir, nor will King Kong or Jaws make an appearance. As the images flicker past - of four ebullient British men turning cartwheels in an open field, a man tap-dancing on an urban sidewalk, a wedding party in a rainstorm, a tragedy in a school classroom - they wax more familiar, the theme growing more coherent, more stable. They keep coming, quickly, relentlessly; constantly changing form, changing style, shape shifting. The parade of images appears to possess a logic of its own. Finally, as the last picture fills the screen, a light bulb goes off - these are all images from music videos, the short films that once ruled the airwaves, and still possess a significant hold on the generations raised by MTV.
The music video is a medium that appears to have run its course, or at least hit a substantial rut in its evolution. MTV and VH1 have morphed into lifestyle channels, the musical component of their programming reduced to a mere blip on their schedule. Other music channels still maintain their dedication to showing music videos regularly, but their narrower audiences render them distinctly niche channels. And yet the video's shining moment as part disposable crap, part momentary, fleeting genius renders it a subject worthy of some serious attention.
Saul Austerlitz's fascinating book tells the history of the music video, delving into its origins, function, stars, motifs, genres, conventions, and masterpieces. Austerlitz sees the music video as a fascinating oddity, capable of packing great wit, emotion, and insight into its brief span. A compelling marker of cultural history, the video emerged onto television screens nationwide and shone gloriously for a brief moment before disappearing into the remembrance of television past. Informed, opinionated, and always entertaining, Money for Nothing goes a long way toward retrieving the memory of this fleeting, evanescent art-form.
