An all-access pass into the powerhouse teams and passionate fanbases of the legendary Southeastern Conference, led by the voice of one of the most influential men in college football-sports talk radio host Paul Finebaum. Written with ESPN's Gene Wojciechowski, a <I>NY Times</I> bestselling author and sportswriter. Proud owner of 14 prestigious college football programs, producing seven consecutive national championships, 12 NFL first round draft choices, and a budget that crushes the GDP of Samoa, the Southeastern Conference collects the most coveted ratings, rankings, and revenue of any conference in college football. As though borne aloft on the backs of football greats, like Bear Bryant, Hershel Walker, Peyton Manning, and Nick Saban, the SEC is the banner under which an entire southern clutch of Americans worship every Saturday, millions of them, from Texas to Kentucky to Florida. The SEC is a religion, and it's deity is Paul Finebaum. <I>The Wall Street Journal</I> calls him the "Oprah of college football," and <I>The New Yorker</I> calls him "the Holy Spirit." Coaches, players, and fans either love him or hate him, but they tune in regardless. He's condemned coaches to the gallows of lesser programs, elected governors, and prophesied victories. But more than anything, Finebaum cares about football, and he's in love with his callers. In <I>My Conference Can Beat Up Your Conference</I>, the country's most popular sports-talk host will detail the rise of the SEC and his own unlikely path to college football fame. He describes the historic, and outrageous rivalry between Alabama and Auburn, and gets inside the head of a caller willing to commit assorted felonies in the name of his team. Finebaum offers his two-cents on everything from Joe Paterno and the scandal at Penn State to the relevancy of AJ McCarron's girlfriend, and chronicles the best of his beloved callers, and the worst of his haters.