How to Unleash the Powers of Myths, Stories and Metaphors to Understand the Past, Envisage the Future and Create Lasting and Positive Cultural Change in Your Organisation.
This book is the culmination of many years' research by the author, Michael Kaye, into the importance of effective communication in organisations, and ushers in an exciting and important new realm of organisational understanding and transformation. In this enlightening book, Michael Kaye explores his concept of the story-telling organisation. It is ideal for any manager trying to understand organisational practice, or develop personal management skills.
