New Fashion Boutique Design gathers examples of exclusive boutiques and stores and introduces the latest trends in shop design. New Fashion Boutique Design is a practical and inspirational illustrated volume that gathers examples of some of the most exclusive boutiques and stores in the world and introduces the latest trends in shop design, an area where fashion and creativity merge to deliver a unique shopping and branding experience. From luxury designer stores and exclusive boutiques to shoe shops, this comprehensive volume provides useful insights into international retail architecture and comprehensive information on the featured projects. Fashion stores are no longer mere places that one enters simply with the intention of purchasing products. Shops have also become venues for events, stages for exciting performances, and sometimes even landmarks. Likewise, retail spaces have become statements that celebrate designer labels and their products and offer multiple opportunities to engage with the brand and its values. They tell stories and communicate the philosophy, values, and responsibilities of a company. A range of these grand stages has been captured in New Shop Design, which offers ideas, solutions, and different approaches to product presentation across its 240 colourful and inspiring pages. AUTHOR: Wang Shaoqiang is a professor and graduate supervisor at the Guangzhou Academy of Fine Arts (China). He is a prolific editor whose works focus on international design, architecture, branding, communication, trends, and culture. He is also the editor of Design 360° magazine and Asia-Pacific Design. He has been invited to lecture at numerous universities, design academies, and organizations, and he has also been a jury member for China's most prestigious design and illustration awards. Mr. Wang is also director of the Guangdong Museum of Art and professor and doctoral supervisor at the College of Arts and Humanities within the Macau University of Science and Technology. SELLING POINTS: ? An inspirational illustrated book that introduces the latest trends in store design. ? A splendid showcase of the best stores in the world. ? In search of a completely new shopping experience. ? This volume enhances the value of product presentation and provides inspiration for new branding strategies.