"Girly" is not only lovely, sweet, glamorous and cute, but also poisonous and rock ‘n’ roll. Nowadays "girls" are always the main target audience for many kinds of products or services; they have the buying power. They often know exactly what they want and it’s not easy to grab their attention. As the second volume of Girly Graphics, one of the successful PIE Books titles, New Girly Graphics collects "girly" images (an interpretation of lovely, sweet, glamorous, cute, etc) that tickles a girls’ heart, adding some new aspects such as "poisonous" and "rock ‘n’ roll".
The works include advertisements, catalogues, posters, shop cards, direct mails, packaging, and more. They are divided into four different "girly" tastes: "Glamorous & Poisonous," "Pure & Natural," "Cute & Rock ‘n’ Roll," and "Romantic & Fairy Tale."