Apple, Starbucks, Zara, McDonald's ? these are some of the brands and companies that are at the forefront of today's global economy. They are embedded in virtually every city and town. But when the global economy goes wrong (as in 2008), it can leave local communities vulnerable in the form of unemployment and bankruptcy. This forward-looking book argues for the creation of local economies as a means of resisting the seismic changes that globalisation often brings, especially in times of crisis. Moreover, research shows that for every £100 spent in a local shop, 45% will remain in the community (compared with only 15% if spent in retail chains such as Tesco or Aldi). As part of the design of the future, Elmark argues for the need to break up the global economy into local economies, so that communities can regain their independence and be less exposed to the tide of globalisation. AUTHOR: Nils Elmark, founder of consultancy Inception, has been advising international businesses for 20 years, conducting development projects for companies such as IKE, H&M, Procter & Gamble and a host of Scandinavian financial organisations. He teaches strategy and future studies at the Danish Business Institute and has previously written three books about technological business innovation and creative strategic communications. SELLING POINTS: . Why we must break up the global economy to save our jobs, businesses and communities . Inventive, forward thinking and challenging ? a book that seeks to explore new methods of sustainable development through local and independent economic means . Written by a leading futurist whose work crosses over business and society . An international must read with personal and honest accounts from communities and companies leading the way in this new economic arena . A global book for local impact ? for innovator's, creatives and businesses wizards. The perfect book to encourage small change for large scale reward
