Next Big Thing: Spotting and Forecasting consumer Trends for Profit

Next Big Thing: Spotting and Forecasting consumer Trends for Profit by William Higham
$55.00
BUY IT NOW
Loyalty Reward Rebate
  1. $2.75*
  2. $3.85*
  3. $5.50*
  4. $5.50*
  * Rebate calculated before redemption of credit. See Terms for more information.
ISBN
9780749454500
Date Released
Binding
Paperback
Pages
256
Dimensions
156 x 234mm
Out Of Print

Other Titles by William Higham

Description
Information
Trend forecasting is a science: tomorrow is predictable. Understanding consumer trends means the difference between corporate success and failure, as trends affect every sector and every market. The success or failure of global brands from Dove to Apple, McDonalds to Coca Cola is increasingly recognised as being trend-driven. For companies to survive, they will need to understand how to take advantage of these changes, rather than just react to them. The Next Big Thing reveals how trends work, how to spot them, and then how to use that knowledge to gain financial and competitive advantage. Full of examples of trends and comments from industry insiders, it also includes case studies of companies that benefited from spotting trends and those who lost out by not spotting them. The Next Big Thing will enable you to anticipate, prepare for and benefit from trends.
ISBN:
9780749454500
Publication Date:
01 / 12 / 2009
Pages:
256
Dimensions:
156 x 234mm

You might also like