Chris Jericho is a six-time pro-wrestling champion, international touring musician, three-time bestselling author, award-winning actor and popular podcaster.
How did he make it to the top of so many fields? He explains the secrets of his success in this humorous and inspirational book. NO IS A FOUR LETTER WORD displays Chris's trademark writing style, jam-packed with ridiculous stories and hilarious pop culture references. He shows how a small-town Canadian kid followed his seemingly impossible dreams and against all odds made them all come true.
The book is organised around 22 principles on what it takes to make it to the top of your field and the legends that influenced each principle. Whether it's learning how to make any situation work (like when he bargained with his boss Vince McMahon for the chance to meet Keith Richards), spending money to make money (when he doled out tens of thousands of dollars on his trademark light-up jackets because that's what KISS would do), learning from his NHL legend father Ted to always sell himself, or learning how to let go of the crushing loss of the possible gig of a lifetime, Jericho takes you with him on his journey up success's ladder one step at a time! And shows readers how they can apply these principles to their own lives.
