Unlocking the power of super apps- A journey through history, culture, and innovation, and the potential impact on the global economy, society, and technology
In the hustle-and-bustle of our world today, convenience and efficiency have become hallmark appeals, even essential factors, in many people's lives. New applications are churned out every day to respond to this demand and to help meet varying entertainment, shopping, banking, and healthcare needs, among others. But perhaps nothing says "hassle-free" more than Super Apps, which allow users to access several services from one single application.
With Super Apps like Grab and WeChat gaining popularity, and tech giants and FinTechs looking to stake their claim in this digital revolution, many might be wondering- what exactly are Super Apps? What is their significance in our world today? Are they the future for all things digital?
In One Stop, award-winning lawyer and social entrepreneur Neha Mehta answers these questions by tracing the history of Super Apps and analyzing cultural differences in their adoption and popularity (or lack thereof) in the East and West. Through stories of well-known Super Apps and in-depth interviews with financial industry experts (including policymakers, venture capitalists, academics, bankers, and CEOs), the book illustrates the Super App revolution as well as the disruption, innovation, and opportunity therein.
With the COVID-19 pandemic highlighting the need to move from offline to digital platforms, the book also examines how Super Apps have emerged as a winner in the financial inclusion space and how they can potentially create an inclusive and sustainable world for all in a future that looks increasingly digital.
